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  #1 (permalink) Old 10-05-2008
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Default Mars officially aquires Wrigley's  
Just read this on Jayski:


Quote:
Mars Acquires Wrigley: In a move that ends more than a century of family control, shareholders of Wm. Wrigley Jr. Co. approved the company’s $23 billion sale to Mars Inc., which now becomes the world’s largest candy maker. The deal, which bumps Britain’s Cadbury PLC from the top candy-making slot, will offer gums such as Juicy Fruit and Big Red, M&Ms, Snickers and Skittles under the same corporate banner. Under Mars’ ownership, the firm will be able to grow in new directions, Bill Wrigley Jr. said. Wrigley’s is slated to take over control of Mars’ non-chocolate candy, such as Starburst and Skittles.(csnews.com), no word on how or if it will effect the sponsorship of the #18 M&M's Toyota of Kyle Busch or the #42 Big Red/Juicy Fruit Dodge of Juan Pablo Montoya.(10-2-2008)

I think all signs pointing to Wrigley's possibly leaving the #42 and going to the #18, which would leave the #42 with no sponsor for '09. This is only my opinion. I look back on Kraft's takeover of Nabisco in '06 a similar situation. Comments are appreciated.
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