I wonder if Coors will finally buy TV time with the new TV contract coming about. Bud always used to sponsor Fox's Qualifying broadcasts when they also sponsored the pole award. Coors has never sponsored Q coverage, but for the first year as pole sponsor they did pay TNT to continue the "this week's pole winner" segment, however TNT had lost Q coverage to Fox (Speed) in the last contract so they never sponsored the actual Q coverageIs interesting the new Coors Ligth Pole Position logo