This might be the first main scheme to take advantage of the "branding wrap" rule that began around 2013. It's a really cool idea, and it looks better here than some of the images before, but we will have to see on race day whether or not it is a likable scheme.
Thats the idea they are going for. The grocery store chain Kroger has a new logo and a universal slogan. It will debut the slogan to all of its brands, including Ralphs, Fry's, Harris Teeter, and Fred Meyer. The new tagline is "Fresh for Everyone.” This scheme is designed to look like an unwrapping a present look of a new logo for Kroger, if you look closely the "wrapping paper" part has little Kroger logo's in it's design
So which way is the "Kroger" motif on the back going to end up? The side render suggests slanted, but right-side-up, but the roof render suggests upside down because continuity is too mainstream I guess.