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For any of the SRD community that has DirectTV and enjoyed the use of NASCAR Hot Pass, this following news will be tough:
DirectTV Drops NASCAR Hot Pass (Credit to Jayski):
DirecTV is doing away with its NASCAR Hot Pass programming this year. The decision brings an end to the five-year-old service that gave subscribers four channels of in-car-driver video and audio. The distributor opted to discontinue the service because of its cost. DirecTV also decided to end its sponsorship of NASCAR. It had been an official partner of the sport since '07. It is looking for other ways to stay involved in the sport and plans to set up displays at some racetracks this season. DirecTV Senior VP/PR Darris Gringeri said, "We tried to charge for the (Hot Pass) product a few years ago, but the demand for it was low. We decided to switch to a free service. It's been great and we've been happy with it. It's been a differentiator. But in the end, the production cost became too much to bear." The offering was expensive because DirecTV had to sublicense the video rights to in-car-camera footage from NASCAR rightsholders Fox, Turner and ESPN.
Oh well. Such a neat service finally done in by the staggering costs of having to pay the rightsholders (FOX/ESPN/Turner) for use of the in-car cameras. It will be missed
DirectTV Drops NASCAR Hot Pass (Credit to Jayski):
DirecTV is doing away with its NASCAR Hot Pass programming this year. The decision brings an end to the five-year-old service that gave subscribers four channels of in-car-driver video and audio. The distributor opted to discontinue the service because of its cost. DirecTV also decided to end its sponsorship of NASCAR. It had been an official partner of the sport since '07. It is looking for other ways to stay involved in the sport and plans to set up displays at some racetracks this season. DirecTV Senior VP/PR Darris Gringeri said, "We tried to charge for the (Hot Pass) product a few years ago, but the demand for it was low. We decided to switch to a free service. It's been great and we've been happy with it. It's been a differentiator. But in the end, the production cost became too much to bear." The offering was expensive because DirecTV had to sublicense the video rights to in-car-camera footage from NASCAR rightsholders Fox, Turner and ESPN.
Oh well. Such a neat service finally done in by the staggering costs of having to pay the rightsholders (FOX/ESPN/Turner) for use of the in-car cameras. It will be missed