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This is from Dale Earnhardt Jr (exact quote):
JRM's original two entries for that weekend are the 3 (88) and the 7. Greg brought us a 10 race deal with his vodka company that would shore up most of the remaining unsponsored races on the 88 this season. It also more importantly locked 15 races for next season on that car. JRM was operating at a loss in 2010 previous to this partnership. While a race team operating at a loss is not uncommon, its something you would like to avoid. Greg asked if in conjunction with this sponsorship if we would be willing to put together a third team to allow him to compete at Daytona this year, and we gladly agreed to do that.
Ive known Greg and the Sacks family for years, they are quite the characters. But it helps us as a company to remain in the series. Without sponsorships like this, we just simply cant afford to show up. A typical race weekend will expend 100k. Company salaries and engine deals gobble up over 50% of your budget before you even get to the track. So it is imperative to form relationships with sponsors to compete.
JRM's original two entries for that weekend are the 3 (88) and the 7. Greg brought us a 10 race deal with his vodka company that would shore up most of the remaining unsponsored races on the 88 this season. It also more importantly locked 15 races for next season on that car. JRM was operating at a loss in 2010 previous to this partnership. While a race team operating at a loss is not uncommon, its something you would like to avoid. Greg asked if in conjunction with this sponsorship if we would be willing to put together a third team to allow him to compete at Daytona this year, and we gladly agreed to do that.
Ive known Greg and the Sacks family for years, they are quite the characters. But it helps us as a company to remain in the series. Without sponsorships like this, we just simply cant afford to show up. A typical race weekend will expend 100k. Company salaries and engine deals gobble up over 50% of your budget before you even get to the track. So it is imperative to form relationships with sponsors to compete.