Sharpie 500 Name Change for 2010 Official

[JeffJordan]

"We're very happy to keep the Night Race in the Newell Rubbermaid family," said Jeff Byrd, President and General Manager of BMS, NASCAR's fastest half-mile. "We have gotten to know the IRWIN Tools team and their desire is to be the best technological company in the tool business. We feel we have the best facility in our sport so pairing up the two can only result in success. We look forward to a wonderful partnership and future together." The IRWIN Tools name has been a mainstay in NASCAR since 2003, serving as a primary car sponsor for Roush Fenway Racing. During that span, drivers Kurt Busch and Jamie McMurray both won races in IRWIN Tools Fords while Busch carried IRWIN to the NASCAR Sprint Cup Series Championship in 2004. "It's been a great ride with Roush Fenway Racing," said Eric Pinkham, Newell Rubbermaid's Vice President, Sponsorship and Event Marketing. "They clearly helped us put IRWIN Tools on the map and we appreciate what they've done for the IRWIN brand. Now it's time for a new chapter for IRWIN and we can't wait to get started on the IRWIN Tools Night Race at Bristol." The 2010 IRWIN Tools Night Race at Bristol will be on Saturday, August 21. For more information, call 1-800-GO-IRWIN or visit www.irwin.com.(BMS)


Irwin Tools officially replaces Sharpie as the title sponsor. NASCAR fans who became fans in the 2000's may think the Sharpie sponsor is tradition...thoughts?

The race will have a unique name, "IRWIN Tools Night Race"

 

[hansonator69]

The sound of Sharpie 500 makes sense... Irwin Tools Night Race... doesn't really have the same feel :err:

 

[dalejrgamer]

Goody's 500 imo

 

[Johnny 3 Tears]

i like the sharpie 500 better than the irwin tools 500

 

[JeffJordan]

i like the sharpie 500 better than the irwin tools 500

That seems to be the general consensus...

 

[Frigus5]

This'll be something weird. We'll all say the Sharpie 500 on accident I bet.

 

[TheJ]

this doesnt matter to espn, theyll still call the race "nscs at bristol"..

 

[Fisha695]

this doesnt matter to espn, theyll still call the race "nscs at bristol"..

The title sponsorship is for "At the track" promotion only, the sponsors are through the track not the network.

Sometimes the race sponsor decides to sponsor the network coverage of the race, sometimes they don't. When they don't then the network either finds their own sponsor or calls it by the generic race name.

It's always been that way, and the other networks (both tv and radio) do it that was as well.



Personally the sponsor/race name doesn't make one difference to me.

 

[Jordan Robson]

I just call it Bristol lol.

 

[MattSRD28]

The title sponsorship is for "At the track" promotion only, the sponsors are through the track not the network.

Sometimes the race sponsor decides to sponsor the network coverage of the race, sometimes they don't. When they don't then the network either finds their own sponsor or calls it by the generic race name.

It's always been that way, and the other networks (both tv and radio) do it that was as well.



Personally the sponsor/race name doesn't make one difference to me.

It's only been that way since the second huge TV rights contract that the TV networks signed in '06/'07. Back in the day, every TV race broadcast would call the race with the sponsor's name in the title. It was part of the deal since the race track itself decided which TV network could broadcast a race there.

 

[Enter Sandman]

Goody's 500 imo

Agreed. Sharpie 500 wasn't bad, but Irwin Tools Night Race doesn't have any kind of ring to it whatsoever.

It's kind of like Brickyard 400 vs. Allstate 400.

 

[firecat318]

Does anyone know how much Sharpie pays to have their name sponsor the race just for 1 year?