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Spoof a Powerthirst ad, of course! That's what IMS did when they realize that their NASCAR crowds aren't going to rival the Indy 500's.
[ame=http://www.youtube.com/watch?v=xnqjTWUuz3Q]Sunday, Sunday, Sunday at the Brickyard 400 - YouTube[/ame]
[ame=http://www.youtube.com/watch?v=xnqjTWUuz3Q]Sunday, Sunday, Sunday at the Brickyard 400 - YouTube[/ame]